Week 9 EOC: For Those Who Think Young

   A young audience is an incredibly large demographic brands try to market to. There are increasingly more and more advertisements that feature men and women in their early twenties or even teens for products that are geared toward improving some aspect of their life. This is in essence what the agencies want: to tap into the aspect of their lives that they are not happy with and that can be greatly improved by their products. It is easier to market to a younger audience because there are more insecurities and uncertainties about their lives and appearance. What girl doesn’t pine for a boy that might not notice her, but perhaps, if she wears a certain perfume, he might finally one day take notice of her and they will live happily ever after.  There are insecurities in every age group, but for a younger demographic, it is easier to exploit and use it as a ploy to entice them to make a change by using their brand. Take for example the advertisement for Primus beer. An end of the world scene is being depicted, but a small group of friends are still gathered around a table enjoying each other’s’ company and some beers. This exploits the fear that some young men might not have that group of buddies that they could call on when the world is falling apart. Buying Primus beer will change all that. Suddenly the friends you have will become closer and a tighter relationship with form because of the nightly gatherings at the local bar. Sometimes ads geared toward a younger demographic like to appeal to what their interests are and expound on it. The advertisement for Diesel Jeans is geared for the young men and women out in the world “having fun” with many different partners. The brand already is geared for a younger age group so they try to expand on the fact that men and women should just be out there having fun in their jeans. “Smart has the plans, Stupid has the stories” appeals to many young people who have done not so smart things but have had an interesting story to tell everyone afterwards. Marketing to a younger generation is smart. They have more disposable income and are more involved with different types of media. The ability to influence them is greater and more profitable in the end.