Week 8 BOC: Progress on Final Project

   I have started creating my advertisement and have received good feedback from it. The slogan is "Create a SENSATION, not a COMMOTION". I feel that it is a good play on words and it gives a strong visual imagery on the effects of the Dr. Scholl's Shoe Inserts for Her. I have decided to create a print ad to visualize the slogan. It will be a side by side cause-and-effect type photo. On the left will be a very glamorous woman walking down the red carpet with all the photogs snapping away. She is the epitome of what every woman wants to feel and look on a night out on the town. On the right side will be a woman who is the complete opposite. She has a very beautiful dress on but she has her heels in her hand and has bandages covering her feet. The paparazzi's cameras are all pointed down to her feet and no one is paying any attention to her glamorous dress or beautiful face. She looks ashamed and the press look completely shocked. This has obviously has created a commotion and will definitely not be good for her image! That's exactly what might happen if Dr. Scholl's Shoe Inserts for Her are not used! There are too many women to go out for a glamorous night out on the town feeling confident just to end up walking barefoot because their shoes are just too painful. It could all be avoided by using the shoe inserts in the first place!
   People I have told seem to respond well to the general layout of the ad. When I present the slogan they pause for a second and then when I describe the imagery of the red carpet they smile and completely agree. Every woman has experienced the displeasure of a beautiful but painful pair of heels. No matter how fierce they look, the night will not end well if the heels cause an immense amount of pain!!

About Me

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” –Coco Chanel

    Fashion is exhilarating. It is constantly changing and we must change along with it or be left breathlessly behind. This idea of an industry that can affect millions is why I love fashion. From a single garment we can change the ideas of many and spark a movement. My love for fashion is as multifaceted as the industry itself. The art of design moves me. In a mere second one garment can illicit such a powerful response that I am moved to tears. It can horrify, mesmerize, stupefy, or delight.  It is as profound and important as any of the great artworks treasured today. I value the art of styling an outfit to express individual taste, as well. It takes talent to show the world who you are without uttering a single word. In as much as fashion makes me feel, it also makes me strive to be something. My diligent work ethic, gregarious personality, and keen sense of business are all needed to make it in the industry. It takes a sharp mind to turn a passion into a thriving business. One day I will move to New York and succeed in a field I love. I aspire to work closely with emerging designers to help them become “the next big thing” by marketing and selling their work to fashionistas around the globe. I will be the person who helps turn their vision into a reality. Fashion does more than simply clothe me, it inspires me to make my mark in this world.

“Clothes make the man. Naked people have little or no influence on society.”  -Mark Twain