EOC Week 3: Tobacco Ads

1. Determine the scenario: What happens in this frame?

    There is a stylish young woman looking into the camera  with a cigarette in her hand. She is        wearing cold weather clothing and a fur coat. To the right of her are the words "You've come a long way, baby." and 2 packages of Virginia Slim cigarettes.

2. What is the setting? What are the conditions?
   The woman is set in front of a lavender colored backdrop so the focus is just on her and the cigarettes.
3. Who are the people or groups?
   The young woman is presumably a model who is supposed to represent the modern working woman of her time.
4. What is their point of view around this specific experience?
   The point of view is from a modern day woman's perspective
5. What are their goals?
   The brand is targeting women in the workfield who are independent and stylish. They are trying to appeal to them by engaging in the thought that a thoroughly modern beautiful woman should be smoking their cigarettes. Their cigarette is a part of the woman's revolution.
6. What are their assumptions? What are their perceptions?
   The brand and agency is assuming that women will want to end their long work day by unwinding with a Virginia Slim. They perceive women to adhear to a group mentality in that if one is smoking then all are. They then shall choose Virginia Slims as their cigarette of choice.
7. Are there conflicts? Is there cooperation?
   There is cooperation in the frame because the woman is portrayed as strong, stylish, confident, and at ease. There is no tension in the ad because they want to appeal to a woman's desire to establish herself in society.
8. What are the outcomes?
   The woman is pleased with herself and in the brand of cigarette she chose. She will appear more established and respected because of it. She will also go and tell her friends that they too should be smoking Virginia Slims.