There are many women in society who look up to celebrities.
It's understandable. They're gorgeous, wealthy, and have all the best clothes
and boyfriends. What makes them just like us is the fact that their thousand
dollar heels can kill them just as much as our fifty dollar heels can to us. My
Dr. Scholls For Her ad puts the celebrity idol on the same playing field as the
everyday woman. It creates a commonality that makes the everyday woman think “Hey,
they’re not that perfect after all…”. Dr. Scholl’s For Her is the factor that
evens the playing field. It gives comfort to those who live glamorous lives and
to those who just want to enjoy a night out in their special heels.
It is expected for celebrities on the red carpet to be at
their absolute best. They MUST have the best designer gown, perfect hair,
flawless makeup, and the most dazzling 6” heels. Very rarely does a celebrity
hit the red carpet and have a complete and utter wardrobe malfunction. Even if
they do, it is always unintentional. My ad will throw a curve ball by creating
a dialogue that the celebrity intended to cause the commotion of walking
barefoot on the red carpet. She would rather have all the bad press than spend
one more minute in her terribly painful heels. Magazines will run the pictures
of her bruised and blistered feet and it will be so shocking a black bar has to
be placed over her feet. The whole notion of publicity is turned upside down.
Dr. Scholl’s For Her becomes the only product that can save the day.
What woman hasn’t bought a pair of heels they absolutely
love just to find out it is INCREDIBLY UNCOMFORTABLE? A night of dancing
becomes a nightmare to get through. This experience unites women from all
backgrounds and social classes. My ad for Dr. Scholl’s For Her will strike a
chord in women from LA to NY and start a dialogue.
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