I have started creating my advertisement and have received good feedback from it. The slogan is "Create a SENSATION, not a COMMOTION". I feel that it is a good play on words and it gives a strong visual imagery on the effects of the Dr. Scholl's Shoe Inserts for Her. I have decided to create a print ad to visualize the slogan. It will be a side by side cause-and-effect type photo. On the left will be a very glamorous woman walking down the red carpet with all the photogs snapping away. She is the epitome of what every woman wants to feel and look on a night out on the town. On the right side will be a woman who is the complete opposite. She has a very beautiful dress on but she has her heels in her hand and has bandages covering her feet. The paparazzi's cameras are all pointed down to her feet and no one is paying any attention to her glamorous dress or beautiful face. She looks ashamed and the press look completely shocked. This has obviously has created a commotion and will definitely not be good for her image! That's exactly what might happen if Dr. Scholl's Shoe Inserts for Her are not used! There are too many women to go out for a glamorous night out on the town feeling confident just to end up walking barefoot because their shoes are just too painful. It could all be avoided by using the shoe inserts in the first place!
People I have told seem to respond well to the general layout of the ad. When I present the slogan they pause for a second and then when I describe the imagery of the red carpet they smile and completely agree. Every woman has experienced the displeasure of a beautiful but painful pair of heels. No matter how fierce they look, the night will not end well if the heels cause an immense amount of pain!!
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